This is our final DigiPack, another member of my group Natalie took the rabbit mask image and edited on PhotoShop as this is a professional effective software. The image supports our target audience i.e aged 13-21 most likely students, and the dark surreal image and colour scheme support our indie/alternative genre of music. I think our final DigiPack is very effective, I especially like how it follows the same ideas as our music video and advertisement.
Final advertisement:
This is our final advertisement, I think it's effective persuading our target audience and other consumers. As a group we decided our overall look of the product, the colour scheme, the font/text, the image etc. Our advertisement contains the 'Poppy and the Jezebels' myspace, facebook and twitter address however we didn't put the name of a record label as they are unsigned, by not including any music stores we didn't breach the copyright act. We were not allowed to have our tested ideas with Jo featured on the cover,as the original photos had been used in previous work. Therefore we considered arranging another day to take more photos of Jo but this interrupted our time management, so we chose our favourite advertisement test with the rabbit mask as the main image. I also think this is slightly more effective because the image supports the DigiPack and consumers would recognise both. Natalie took the final image and then edited the final product.
Final DigiPack:
The measurements below reinforce our focus on the exact layout and size of our DigiPack:
