Construction- Editing our music video

After completing our footage for our music video we needed to edit our shots using iMovie in order to put all our shots in order and produce any effects we wanted. I followed this editing schedule at college, I showed it to my group and we were able to fill in the timing of each shot to the music and any descriptions and effects we wish to create in the shot. Here is the list I took inspiration from:

This editing sheet was beneficial so I could make sure our shots were in time with the rhythm and beat of the music as this is essential in a music video. I was also able to apply further knowledge and ideas to my group for editing our shots ensuring we target our audience i.e students who listen to indie/alternative music.

I have created a document on Microsoft word where I have annotated how and why I edited specific shots:




















Below are annotations describing my editing for my DigiPack and advertisement:

Construction- Risk assessment

It was important to include health and safety in our projection schedule whilst filming our music video, in order to make it successful and make sure our actors and us were safe. Therefore I decided to follow a health and safety schedule created by my college (Stratford-upon-Avon), this was useful as I could show my group and actors my opinions on health and safety and how we would ensure it.

Below is the schedule I used on the filming day, I have annotated my own risk assessment e.g assessing the risk out of 10 so the information was valid to my project:

This risk assessment improved my knowledge of producing music videos and improved my spacial awareness of our location e.g being aware of the water surrounding our location.

Construction- Final Ancillary Products

DigiPack:

This is our final DigiPack, another member of my group Natalie took the rabbit mask image and edited on PhotoShop as this is a professional effective software. The image supports our target audience i.e aged 13-21 most likely students, and the dark surreal image and colour scheme support our indie/alternative genre of music. I think our final DigiPack is very effective, I especially like how it follows the same ideas as our music video and advertisement.

Final advertisement:

This is our final advertisement, I think it's effective persuading our target audience and other consumers. As a group we decided our overall look of the product, the colour scheme, the font/text, the image etc. Our advertisement contains the 'Poppy and the Jezebels' myspace, facebook and twitter address however we didn't put the name of a record label as they are unsigned, by not including any music stores we didn't breach the copyright act. We were not allowed to have our tested ideas with Jo featured on the cover,as the original photos had been used in previous work. Therefore we considered arranging another day to take more photos of Jo but this interrupted our time management, so we chose our favourite advertisement test with the rabbit mask as the main image. I also think this is slightly more effective because the image supports the DigiPack and consumers would recognise both. Natalie took the final image and then edited the final product.

Final DigiPack:
The measurements below reinforce our focus on the exact layout and size of our DigiPack:

Planning- Animatic for music video

I created an 'animatic' for my storyboard using Microsoft Movie Maker, as it was quick and easy to use. I started by dragging all the shots on my storyboard onto a timeline, I then converted the song for are Music video 'UFO' into this story board and edited the time of the song to support the shot, after transferring the video to youtube this allowed me access to transfer the video onto my blog. Creating this was useful so me and my group could see a still example of what our music video is going to look like , it also helped me become aware of all the shots we are using this would ensure a successful music video, here is my
animatic:

Here is a screen shot of me using Moviemaker:


Overall I feel this 'animatic' targets my audience i.e aged 13-21 who watch 'indie/alternative' music videos.

Planning- Advertisement tests

These were the original photos taken by a member of my group Natalie Barker after discussing what photos we would like her to take of our main actor to support our target audience, she is a photography student and had the highest quality camera available so this proved most effective. As you can see our main ideas were to use Jo or the Rabbit mask as the main image on our advertisement. However the photos taken of Jo (our main character) were taken as work for another subject so we cannot use these as our final products. My favourite original image is the first mid shot of Jo, I like the flower in her hair as it supports our surreal ideas and I think having our main actor would persuade our target audience as they are of similar age i.e students; therefore we could still use Jo on our advertisement but we would need to arrange another day to take several photographs if this disturbs our time management we will choose the rabbit mask as our main image.







I then edited these original shots using Photoshop as this would achieve professional results. Testing my ideas on Photoshop was effective so I could show my group where we could compare each others and see which one was our favourite.


My edited advertisement tests:

I used 'Algerian' as I thought this supported our surreal theme and our indie/alternative genre. I like that the name of the DigiPack 'UFO' has the biggest font as I would want consumers to remember this the most. I chose a white colour scheme as it supports my DigiPack drafts and consumers would recognise each product. I edited the rabbit mask colour from white as I felt this was too plain, I used a 'pattern' fill effect which supports the grassy background and overall abstract theme.



For this test I edited the background of the original to a bright purple/pink, I felt this vibrancy would persuade consumers immediately, it would also attract students our target audience as it is a bold youthful colour. I put the critic by the Guardian using a 'rise' effect so the font would 'wave' across the advertisement supporting our genre of music e.g indie/pop. I like the layout of this design and feel placing the title of both the DigiPack and the artist vertically is inventive and doesn't overcrowd the image.



This is my favourite advertisement test as it's simple but effective. I started off by lightening the image in Photoshop this made Jo's hair and eyes stand out against the dark black background, I then chose my font 'Algerain' as this was my favourite out of my research because it reflects abstract ideas. I then chose a white colour scheme to support the DigiPack and white flower in her hair, however after using different colours I found black and white was really effective for attracting the reader but reinforces our surreal approach and indie genre. Displaying the artists myspace address informs the consumer. Finally I uses a 'wave' effect to make the font of the artist flow across the image reinforcing our interesting theme.

Here is an example of a member of groups advertisement test - Emily, comparing her test do mine proved effective increasing ideas , ensuring we could characterise all members of our groups ideas and have the best advertisement possible.

I think this is effective as it grabs your attention but also supports our 'indie' genre of music through the 'vintage' sharp look edited in Photoshop. The font is effective and similar to my example as it persuades a 'indie/alternative' target audience. I like the overall image as it supports our DigiPack. Although I would increase the size of the rabbit as in places this advertisement looks slightly plain, I also would use different colour instead of purple for the 'UFO' title as I think it clashes against the green, I would also choose another part of the advertisement to have it's colour as it looks slightly out of place as the only colour not white or green.


I wanted to produce some test shots using props, however our main actor (J0) wasn't available suddenly on the date I'd arranged to take photos and it would interrupt my time management if we scheduled a different day. Therefore I took these test shots using another person who was available.

Here are the shots I edited below:


I like this image , taking the photo at a high angle using my digital camera produced an abstract effect. I then used several roses as props placing them around the actor, I think this was effective as it supports our surreal theme but adds more intrigue to the advertisement than just having the actor without any props. I edited the image in Photoshop where I changed the 'hue' and 'saturation' of the colours, this made the image more vibrant and allowed the dress to stand out against the roses. I used the same typography as my other tests above however on the 'UFO' I created an 'arch' effect enabling the text to flow over the image supporting our indie/alternative genre.


After taking this photo at a low angle using my digital camera I had to crop and edit the background in Photoshop so it was plain black and didn't have any unwanted images in the background. I then changed the colour pixels producing a 'colour sketch' effect, this made the image bold and persuasive against the dark background. For the text I used the same font as above i.e. 'Algerain' except I changed the layout and size. For example for 'POPPY AND THE JEZEBELS' I decreased it's size so the name of the DigiPack 'UFO' would stand out and I changed it's layout to diagonally so it contrasted against the other texts and the vertical image, this made the text more eye catching. Overall this is one of my favourite tests as I feel it's colour scheme would support our surreal ideas and indie/alternative genre, it would also appeal to our target audience as students would be attracted to the interesting props and overall distinctive design.


I don't particularly think this design is effective as it's very simple and plain and wouldn't attract the consumer as much, so I'd advise my group against this design. I edited the original image in Photoshop again using the same font only only increasing the size of 'UFO' so it's appealing, the image is effective with the props however I don't feel this design supports our surreal ideas and doesn't target the indie/alternative genre of music as it is too simplistic.

Planning- Advertisement Drafts

I started my drafts keeping my target audience in mind, firstly I drew any ideas I had on paper, including the title of the artist/DigiPack, image, shot of image. My favourite designs are my first and second as these are the most feasible as they involve props and actors and I think would attract the consumer without overloading them with information. I like the idea of having a mid shot of Jo or the rabbit mask in the centre so this captures the consumer immediately than have the fonts for the title of the artist and DigiPack around the image.

Here are all my drawn advertisement designs:










By transferring my drawings on Microsoft Word I could display my ideas effectively here are two examples:

Planning- Advertisement/poster initial ideas

This is our groups initial ideas for our advertisement, it was important to have several ideas so our advertisement would be successful and we could see which idea was most effective. Our ideas are all different although they still target our indie/alternative genre of music and student audience.

Advertisement:

Planning- Filming images

These are images captured before we filmed our music video, this provides examples of costume and makeup the actors had on. This was beneficial so we could see each actors look ensuring it supported our ideas for the shots and targeted out audience. Unfortunately on the day of filming certain actors couldn't take part so Natalie had to participate in order for us to achieve our shots.

Sarah (Chorus)


Nat (chorus)


Jordan (rabbit)


Jo (main actor)


Emma (chorus)

Planning- My makeup ideas

The makeup for the actors is important to support our ideas for our music video and help it look professional and appealing whilst reinforcing our target audience, here are my initial makeup ideas for our actors:

Jo- As Jo is our main actress I want her to stand out, I was inspired by Cheryl Cole's makeup for her music video as it's bold, intriguing and inventive, the glitter creates a mask around her eyes supporting our surreal theme and the other masked actors. I like this idea as the audience would be captured by Jo's makeup as she will be the only actor not wearing a masked made out of material, the mixture of silver and dark blue around her eyes reflects our 'indie' genre. Here are the images that inspired me for this idea:

Here our my ideas for the other actors: I would like them to wear different masks e.g the rabbit one or paint their face using bright coloured face paints to look similar to the clown. I also like the idea of using lots of glitter and bright vibrant makeup to support the surreal images and song 'UFO.'

This is an example of one of the masks or painted makeup we want to achieve. The makeup is dynamic, vivid and colourful supporting the surreal effect and targeting our 'student' audience.

This is the rabbit mask used for our DigiPack and video. We felt it was important as it intrigues the audience and supports our 'indie/alternative' genre. It is also most accessible as it could suit both male and female actors . The white releases a dream like atmosphere contrasting against the red frightening eyes.

These are the two masks our actors can use to exaggerate and amplify their costumes , the black would support the dark, eerie characters and the gold the slightly more pleasant characters e.g fairy, this variety increases the strange atmosphere and interesting shots.




This is my vision and interpretation of how I want the other actors makeup to look, you can also see my annotations justifying my ideas.

Planning- My costume ideas

I took several photos using my digital camera of some of my outfits that I think could be suitable for the actors costumes which reflect our 'indie' genre particularly 'students'. I then uploaded the photos to my computer using a USB stick, then saving them as images so I could upload them onto blogger.
Here are the images below:


I like the idea of the female actors wearing bright colours as this would contrast with our dark, intriguing, location in the woods. I also think the bright pink looks the most bold and would create interesting shots against the chaotic colourful makeup.


These dresses would be suitable for Jo our main actor to wear, the flowers evoke a surreal theme. The gold would also attract our audience and reiterate the effortless yet attractive nature of her character.


I think these shirts would also amplify the actors outfits either worn over the top or underneath so the patterns contrast with their main costume. These shirts are also more accessible than other costumes as male and female actors can use them.


This image is of all my props at my home which I think will be effective for our actors. As you can see the contrast of the different colours, shapes and style would create a variety of angelic shots. It is also good to have a wide range of ideas in case our main costume or prop became unavailable.


I like this image as the prints are stimulating although I don't think Jo our main actor should wear these as her character is less abstract and bold than the other actors e.g clown and rabbit.


These different skirts would be effective for our fairy character, I like the bright prints reflecting our abstract ideas.



The gold dress would be perfect for our fairy providing supporting the characters feminine nature, the black and white patterned dress would be interesting for the actors looking particularly effective with the clown mask this juxtaposition would add a mysterious mood to our shots.



Here are my drawings for my costume ideas/props for the actors, I have annotated my justifications for our main actors Jo costume, an example of one of the other actors costume and prop ideas.

Planning- Group Script

Location: Stratford-Upon-Avon near the REC theatre, in a park/wood area. Time:Day

In our location there is a small stream and patches of green grass, a bridge and several muddy hills. We will add decoration to the trees and surrounding areas such as : banners, confetti, bright coloured card and several more bold flowers contrasting against the interesting leaves. We won't be disturbed by the public because it is a fairly secluded this will make our music video more feasible and the editing easier as we won't have much sound we don't need e.g pedestrians laughing.

Joanna: (17) is a relatively tall girl with long messy hair. Her style is very unique; she will be wearing a pale cream light fabric dress in the music video, which has a whimsical feel. She is the main actor and will be the main focus of the video.There will be three or four other actors dressed in unusual costumes and masks taken from the drama department and also from home or friends e.g the rabbit mask.

Here is our script below, I transferred it into a word document because it looks clearer: