Research- BARB

BARB is the 'Broadcasters Audience Research board' this was useful so I could see what channels are the most popular on TV why, and how they compare to my target audience.




From looking at these result 'Viva' is the most weekly viewed channel with 1,555. This channel is effective because it has a vast target audience and many genres of music.This contrasts with my student target audience and indie genre of music for my music video.