I researched the MTV music video awards so I could see the music video of the year 2009. This was beneficial as I could see what was effective in the winners video and compare it with the other nominations to see how they could improve. This research helped see what I would need to make my music video successful whilst showing what audiences like to see closely looking at my target audience i.e students who watch to indie/alternative music videos.
As you can see all the nominations are of high quality, they each have different effects suiting their target audience and music genre e.g pop/dance for Lady GaGa's uses bright colours and excellent computer graphics.
The winner was : Beyonce- Single Ladies
This video is very simple but effective, the black and white lighting supports the black coloured costumes. The video shows a live performance of her dancing this supports the song being played. I like how the lighting is black one moment and then changes to complete white this gives a 'dream like' effect and supports the 'futuristic' style. The cast of shadows of the dancers amplifies their movements. Overall even though this was the most straightforward video, I like the effortless of it, less is definitely more here.
After analysing all of the nominated videos I decided a simple video could be most effective for my music video, I also prompted the idea of having several shots in our music video in black and white as this is accessible and subtly striking, whilst reflecting our 'indie/alternative' genre of music.
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