Research- Observations

In order for me to ensure a correct target audience and genre for my music video I decided to observe what consumers look for in music stores. In apple iTunes I asked what the top 10 albums are, these are my results:
Top 10 Albums
1
Contra (Bonus Track Version), Vampire...
2
Animal, Ke$ha
3
The Fame, Lady GaGa
4
Soldier of Love, Sade
5
Ocean Eyes, Owl City
6
The E.N.D. (The Energy Never Dies), B...
7
Battle Studies (Deluxe Version), John...
8
The Best of Sade, Sade
9
The Element of Freedom (Deluxe Versio...
10
The Love Uncompromised EP, Jason Castro

I then continued my research to WHSmiths as it was important to consider research from less known and more individual music stores. Here are my results:

1. Paolo Nutini - Sunny Side Up - CD

2. Andre Rieu - Vienna Forever - CD

3. Susan Boyle - I Dreamed a Dream - CD

4. Fleetwood Mac - Very Best Of Fleetwood Mac, The - CD

5. Justin Bieber - My World - CD

6. Florence & the Machine - Lungs - CD

7. SEAL - Hits - CD

8. Alicia Keys - Element Of Freedom, The - CD

9. Paul McCartney - Good Evening New York City - CD

10. Saturdays (The) - Wordshaker - CD

To finish off my research I went to Amazon an Internet source so I could compare results online to ones in the shops here are my results:

1.Akron Family - Set Em' Wild, Set Em' Free

2.Alice in Chains - Black Gives Way to Blue

3.Animal Collective - Merriweather Post Pavilion

4.Dananananaykroyd - Hey Everyone

5.Editors - In This Light and On This Evening

6.Eels - Hombre Lobo

7.Fanfarlo - Reservoir

8.Florence + the Machine - Lungs

9.God Help the Girl - God Help the Girl

10.Kiss - Sonic Boom

Through my observations I gathered Amazon and WHSmiths have more original and distinctive music tastes and iTunes has more up to date, modern, chart hits. This shows each music distributor is different as it each has a different target audience, I think iTunes have the closest music results to what supports the ideas for my music video and it's target audience, therefore I would look at their music videos for inspiration.