Research- Focus group

I designed a live video questionnaire as part of my research so I could achieve an accurate target audience and successful music video. I asked several people in both genders so my results were reliable. I asked whether they preferred black and white music videos or coloured this was important so I could see what effects were popular and would be successful in my video. I then gave them an example of several Digipacks and asked them to state their favourite and why.

After recording my live questionnaire from a 12.5 digital camera I then presented the videos from my camera to a computer. My initial idea of how to create a high quality sequence of the clips I had produced into one video involved using 'Windows Movie Maker.' This was beneficial as I could edit out any unnecessary sound or laughing and also choose the appropriate participants to involve. From this I put together each individual clip into one large video (roughly 6 minutes.) Although 'Windows Movie Maker' was effective in creating this, blogger was too slow to upload. Therefore I decided to try uploading it on YouTube, to do this I had to create an account and then upload the video. This was successful and much more efficient. I have learnt that next time I create a video to edit in 'Windows movie Maker' but upload in Youtube as this is the easiest and best way.

Here is the video I created:

As you can see even though several more people preferred coloured videos the reason behind their opinions didn't support my target audience or my genre of music for my music video. Therefore as my target audience is mainly people who are interested in 'indie' music, the black and white effect supports this as one of the candidates said. Through looking at this survey my group and I might decide to use both effects but mainly focusing on 'black and white' as this supports the indie genre of music.

We also gave several examples of Digipacks and asked which one was their favourite and why.


Every single person we asked liked one of the examples given showing they were all effective, however the majority of people chose the green Digipack with the cartoon "Oi!" image, as it stands out, is bold but not too complicated with only too colours. Most males liked this one and most females choose the calligraphy simple style without any images on it. So for our Digipacks to support our target audience we would try to combine all positive qualities in each Digipack e.g the neat and simple font, the 'indie' feel from the mysterious and artistic images and bold colours.
I am happy with my results and feel the focus group has enabled me to achieve an effective target audience and music video. It was also beneficial to see the reasons behind people's opinions e.g 'black and white' music videos are artistic and original and the audience can connect with them more.